ELRIC DAY AND DATE DONE RIGHT!

BOOM! STUDIOS DEBUTS
ELRIC: THE BALANCE LOST
AS DAY-AND-DATE RELEASE

READ THE
ELRIC FREE ONLINE PRELUDE
AT WWW.ELRICCOMIC.COM

BUY ELRIC: THE BALANCE LOST #1 IN PRINT OR DIGITALLY TODAY

THE PIONEERS OF “DAY-AND-DATE”
KEEP LEADING THE FIELD

July 6, 2011 – Los Angeles, CA – Today BOOM! Studios launches their latest epic series ELRIC: THE BALANCE LOST #1 with a historic day-and-date release of print and digital, making this new series available through your local comic shop and online exclusively through the BOOM! Studios Comics App and the Comics by comiXology App at the same time! Paired with this epic promotion, BOOM! also gives comic fans a chance to try out ELRIC absolutely free through their web browser with the ELRIC FREE ONLINE PRELUDE available at www.elriccomic.com. That’s right! Three ways to try the all-new epic series ELRIC: THE BALANCE LOST written by New York Times bestselling author Chris Roberson (iZOMBIE, SUPERMAN) and drawn by white-hot artist Francesco Biagini (DINGO) based on Michael Moorcock’s seminal fantasy creation. Pick up or download your copy today!

BOOM! Studios pioneered day-and-date releases in the comic industry back in January of 2008 with the debut of the NORTH WIND series and continued this innovative promotion with HEXED a year later. With ELRIC, BOOM! enters its third year as the cutting-edge leader of “day-and-date” release.

“We were the first to do day-and-date back in 2008 and now we’re doing it again with Elric! We’re pumped to offer ELRIC: THE BALANCE LOST in both print and digital on the same day partnered with a new website, www.elriccomic.com, that hosts an original 10-page story.  If you love Elric or are new to the character, the website will introduce you to the series and leads directly into the new issue for sale in print or digital!” says BOOM! Studios Editor-in-Chief Matt Gagnon. “Chris Roberson and Francesco Biagini take Michael Moorcock’s seminal fantasy character to the next level with such an epic scope from the very first page that it’ll be hard to put down!”

“Jumping aboard an all-new comic series has never been this easy!” says BOOM! Studios Marketing & Sales Director Chip Mosher. “With so many ways to check out ELRIC: THE BALANCE LOST, you’d be crazy to not take advantage of these great promotions. And be sure to let your friends know that they too can check out the exciting prelude to the ELRIC series, absolutely free at www.elriccomic.com!”

“With ELRIC, we’re not only focusing on print and mobile devices exclusively, but getting out onto internet browsers that billions of people use every day,” says Marketing & Sales Director Chip Mosher. “While there are only 25 million iPads out in the marketplace, there are billions of potential readers that have the ability to find comic books through their internet browsers. With our ELRIC microsite at www.elriccomic.com we’ve not only included a complete prelude for free, but information on how and where to buy our comics both in print and digital — linking to both print, mobile vendors, and the lesser-known web-based option where you can buy and read through the browser as well.”

Comic fans, be sure to visit your local comic shop today to pick up your copy of ELRIC: THE BALANCE LOST #1. Not sure where there’s a comic shop near you? Visit http://www.elriccomic.com/local-comic-shop to find out! And for all you folks that love digital comics, you can download ELRIC: THE BALANCE LOST #1 from the BOOM! Studios Comics App or Comics by comiXology App today!

Created by Michael Moorcock, Elric has thrilled comic fans for more than 40 years beginning with an appearance in Marvel Comics’ CONAN THE BARBARIAN #15 in 1972. Neil Gaiman called Michael Moorcock “my model for what a writer was” while Warren Ellis said he is one of the “eight core sites in my creative genome” — now, the godfather of the Multiverse concept brings one of the most critically acclaimed and most recognizable figures in the history of fantasy fiction back to sequential art with BOOM! Studios’ ELRIC: THE BALANCE LOST!

And if you’ve never heard of ELRIC, you’re in luck! BOOM! Studios is offering the ELRIC FREE ONLINE PRELUDE for anyone to read online at www.elriccomic.com! Showcasing an original complete 10-page story not found in the first issue, along with artist bios and a brief history of Michael Moorcock’s Eternal Champion ELRIC!

ELRIC: THE BALANCE LOST features the return of Michael Moorcock’s legendary Multiverse, featuring some of the greatest fantasy characters of all time: Elric of Melniboné, Corum of the Scarlet Robe, and Dorian Hawkmoon in a brand-new story that will test the courage of the Eternal Champion! In this new series, the workings of Fate are being tampered with across the Multiverse, upsetting the Cosmic Balance. Elric of Melniboné must preserve the Balance and save the entire Multiverse from ruin. But no sooner has his journey begun than he is waylaid by dark forces and lost on the Moonbeam Roads. Elric finds himself stranded on a world where Chaos holds sway and where change is the only constant. Heroes are forced into action far and wide, but will they fight on the side of Law or Chaos?

With both the BOOM! Studios Comics App on the iOS platform and the Comics by comiXology App on iOS and Android devices, you can buy ELRIC on either your iPhone, iPad or Android device and enjoy it on that device. When you buy a comic on one of these mobile platforms, you can also enjoy reading the comic through the comics.comixology.com website. If you do not own a mobile device and want to read the comic digitally, all you have to do is go to comics.comixology.com to buy ELRIC to read on your PC or Mac through your browser. Utilizing www.elriccomic.com as an introduction and a portal gives comic book readers an easy way to enjoy the free prelude, then buy the first issue in print at their local comic shop, on their mobile device or on their browser.

In late August, comic book retailers everywhere will be able to participate in the sales of BOOM! Studios digital comics as BOOM! Studios and comiXology roll out retailer digital store fronts.

ELRIC: THE BALANCE LOST #1 debuts in print and digitally today, July 6, 2011, and is written by Chris Roberson (iZOMBIE, SUPERMAN) and drawn by Francesco Biagini (DINGO) and includes an afterword by Neil Gaiman. This title ships with A & B covers in a 50/50 split with art by Francesco Mattina and Francesco Biagini respectively, as well as a 1-in-10 incentive cover by Dennis Calero and a 1-in-25 incentive cover by Tim Bradstreet. This premiere issue can be purchased at your local comic shop, through the BOOM! Studios Comics App, Comics by comiXology App and the web at comics.comixology.com for $3.99. ELRIC: THE BALANCE LOST #1 carries a Diamond Code of MAY110918.

About BOOM! Studios

Award-winning “Best Publisher” BOOM! Studios (www.boom-studios.com) generates a constellation of bestselling comic books and graphic novels with the industry’s top talent, including Mark Waid’s series IRREDEEMABLE, Stan Lee’s SOLDIER ZERO, THE TRAVELER, and STARBORN (the first new series in print from the industry icon in 20 years), new HELLRAISER comics written by Clive Barker as well as 20th Century Fox’s PLANET OF THE APES, 28 DAYS LATER, and DIE HARD, Philip K. Dick’s DO ANDROIDS DREAM OF ELECTRIC SHEEP?, and The Henson Company’s FARSCAPE. BOOM!’s recently rebranded all-ages imprint, KABOOM! will see publication of PEANUTS, SPACE WARPED, Roger Langridge’s SNARKED, Scholastic’s WORDGIRL and as well as continuing to publish fan-favorite Disney Afternoon series DARKWING DUCK, CHIP ‘N’ DALE RESCUE RANGERS, DUCKTALES along with Disney standards MICKEY MOUSE, DONALD DUCK, UNCLE SCROOGE, and WALT DISNEY’S COMICS AND STORIES.