Beerredeemable Label2017_x6_1

3 Rivers Comicon to Feature Custom-Brewed Helltown Brewing Beer with

Irredeemable Bottle Label Art


PITTSBURGH, PA – 3 Rivers Comicon, hosted by New Dimension Comics, announces Beeredeemable: An Irredeemable Russian Imperial Stout, a custom beer it commissioned from Helltown Brewing featuring original bottle label art based on BOOM! Studios’ critically acclaimed Irredeemable comic book series by Mark Waid and Peter Krause. Irredeemable, about the world’s most powerful superhero suddenly becoming a villain, ran from 2009-2012. 3 Rivers Comicon will host a bottle release party for Beeredeemable on May 20, 2017.

“Last year’s custom beer for the 3 Rivers Comicon was a giant hit,” says Todd McDevitt, owner of New Dimension Comics and promoter of 3 Rivers Comicon. “I plan to do a custom beer each year for the convention. It’s been such a great pairing and fans really love it. Since doing it last year, it’s been the most asked question I’ve had: What will the next beer be?”

The exclusive beer is brewed by Helltown Brewing, based in Mt. Pleasant, Penn.  Beeredeemable includes a portion aged in whiskey barrels and blended into the batch. This beer will only be made exclusively for 3 Rivers Comicon and New Dimension Comics, but a handful of local area bars will offer it on tap in the month leading up to the event on May 20-21.

“Last year, we just had the beer served at the bottle release party the Saturday of the con,” notes McDevitt. “This year, I wanted to get some of the better craft beer destinations involved, so a limited amount will be be on tap beginning Pittsburgh Craft Beer Week (April 21-30) at nine bars. Each draft served will come with a free comic book!”

Participating bars are :

Pig Iron Public House, Cranberry Township, tapping party Apr 25

Casey’s Draft House, Pittsburgh Southside, tapping TBA

House of 1000 Beers, New Kensington, tapping party Apr 29 at 7:00

Caliente Pizza & Draft House, South Hills location, tapping party Apr 26 4:30-6:30

Double Wide Grill, all 3 locations, Mars, Southside, Irwin, all tapping Apr 28 at 5:00

Bubba’s Gourmet Burghers & Beer, Bridgeville, tapping party Apr 27

Blue Dust, Homestead, tapping party Apr 27 at 7:30

The bottle release party will take place May 20th at 7:00pm at 3 Rivers Comicon. Mark Waid and Peter Krause will be in attendance to autograph bottles. Tickets are priced at $50 and includes weekend admission to 3 Rivers Comicon, a t-shirt, food, and free samples of the beer, including 2 bottles for fans to take home.

For more information, contact Todd McDevitt at 412-965-1487 (cell for press use only please) or email

About 3 Rivers Comicon

The annual comic convention will be held May 20-21 at 3075 Clairton Rd., West Mifflin, Penn.  Bringing comic creators, fans, and vendors together for a true comicon in Pittsburgh. Website:

About New Dimension Comics

New Dimension Comics is the Pittsburgh region’s largest comic book specialty retailer chain with 6 locations: Butler, Ellwood City, Cranberry, Century III Mall, Pittsburgh Mills Mall, and Ohio Valley Mall. Created by Todd McDevitt when he was just 17 years old, the chain has delivered the world of comics to fans since 1986. Celebrated 30 years in 2016. Website:

Beerredeemable Label2017_x6_1
Art by Peter Krause